It is important for a community to have ample access to health care and emergency services when needed. A hospital is not just another business in the community; but for many people, it is a lifeline. Closed hospitals can mean loss of jobs, long transports for critical patients, extended wait times at other facilities, and even loss of life.
That is why the decision to close a hospital is not one that should be taken lightly, and should only be done as an absolute last resort. There is a multitude of areas within your organization that you can re-evaluate to make sure that you are operating at the most efficient level possible. Below identifies ideas on how to turn around a distressed hospital:
- Health Insurance:This is a very important issue for many patients. If your facility does not accept a patient’s health insurance, then simply put, that patient will not use your facility. Evaluate your partnerships with health insurance providers and consider expanding your relationships to include more empanelment carriers.
- Customer Service: It is important to remember that when your customers do not utilize your services, it is because they are dealing with a negative situation. More so than anywhere else, customer service is important in the hospital setting. Your patients are hurting, scared, and look to the members of your establishment for comfort and understanding. Strong policies should be in place and customer service training should be implemented on a regular basis for all employees to ensure that your patients have the most caring and comfortable experience possible. This will serve to gain confidence in your brand, creating lifelong relationships with your community members. Give complete one stop solution to patients right from picking them in your ambulance for treatment to surgeries, discharge and sending them back home to home health services for patient care. Offer them choice of variable pricing on days and timings of the surgery which other hospitals are not providing. Be different.
- Utilize surveys: Surveys are an efficient and effective resource for getting to the root of many issues within your organization. It costs nothing to send an email to your patients requesting feedback on their experiences with your facility. Your surveys should be as comprehensive as possible and include questions regarding customer service, insurance, quality of care, availability of resources, and financial concerns. Often, these surveys can help to pinpoint problematic areas within your organization to allow you the opportunity to make necessary changes or improvements.
- Evaluate waste and spending: While cutting corners in your care policies is definitely not an advisable way to decrease spending, there are several other areas that you can re-evaluate to ensure cost-effectiveness. Some of these areas may include toiletries, linens, administrative supplies, cleaning products, utility providers (such as telephone and internet service), and insurance policies. Within large organizations, literally millions can be saved by “shopping” these products and services to ensure you are getting the best possible value.
- Close down those dep’t which have poor inflow of patients or outsource them and starts new departments, services which is very much needed by patients of that area rather than pushing products which you have.
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